Packaging:

HYPER-ACTIVE^TM” PACKAGING  BACKS A SENSATION

For Colgate-Palmolive, the SENSATION is a line of tooth brushes packed in an unique, attention getting, highly visible blister card that makes it really standout on the shelf.  This is exactly what the company wanted for differentiating this product from other manufacturers competing for customers in the same retail display areas. 

The packaging uses the latest technique in material innovation to produce a blister card stock that detracts light for attention and visibility.  The “Hyper-Active^TM” stock when printed with a combination of transparent and opaque color graphics produces a dramatic effect.  Lithographic Industries, a pioneer in blister card manufacturing and Holo-Source Corporation, a holographic packaging materials manufacturer, collaborated to produce this new approach to blister packaging.    

For this particular project, Holo-Source ran a custom “Hyper-Active^TM” pattern micro-embossed 60" wide on a specially coated 40# paper which was subsequently metallized by Proma Technologies.  The paper was then laminated and in-line coated by Holo-Source and Smurfit Laminations to .021" blister-type paperboard for excellent print and blister coating receptivity.  In turn, this roll stock was then precision sheeted to 28" x 40".  

For the printing, Lithographic Industries of Broadview, Illinois, used four color process printing plus PMS color matches preceded by 2 “hits” of white for establishing a strong level of opacity in certain of the solid color areas.  Lithographic Industries CEO, Lou Ebert, said, “We found that the tweaks we performed to the art work during the pre-press stage allowed the opaque graphics to blend well with the transparent holographic areas.  The result is an attention getting product package that functions with a high level of tamper-evidence not seen anywhere else with laminated blister cards. Additionally, because we are using an environmentally friendly construction there is a general universal acceptance in the many countries where the Colgate Sensation product line is sold.”  

Speaking on behalf of Holo-Source, Rob Levy, Executive Vice-President commented. “We were able to use our over 10 years experience in wide-web laminating and converting of holography to recommend the most suitable converting approach.  From holographic pattern mastering through the manufacturing of laminated sheets, we produced uniquely engineered, cost effective, easy to convert materials.” 

“We have found that our Hyper-Active holographic materials can help our clients’ products stand out among a sea of competitors,” observes Lee Lacey, CEO of Holo-Source. “Today, even well known brands have to fight for differentiation, recognition and buyer impulse in the retail environment, and a more attention getting holographic element in a package may be all it takes to improve market share.”